How we write about your pet.
Last updated: 20 April 2026
Petcro is a small, honest pet-care resource for first-time owners. This page explains how we research, write, and stand behind every guide — and where our money actually comes from.
Who writes the content
Our guides come from five editorial desks — each focused on a species (dogs, cats, fish & aquarium, small animals, exotics). Posts are written by our editorial team and reviewed by a desk lead before publishing. We don't publish under fake personas or ghost-write as imaginary vets.
Our research standards
- We cite WSAVA (World Small Animal Veterinary Association) and peer-reviewed veterinary sources for any clinical claim (feeding amounts, vaccine schedules, symptom guidance).
- We never invent symptoms, diagnoses, or dosages. If we don't know, we say so.
- Every health, safety, and nutrition article includes a “when to call the vet” note — because we're writers, not vets.
CRO — our AI pet assistant
CRO is an AI-powered chat assistant trained on general pet-care knowledge. It's helpful for orienting questions and personalised feeding/cost estimates. It is not a veterinarian and cannot diagnose, prescribe, or replace professional medical advice. We flag emergency questions with a red banner and a phone number for the ASPCA Animal Poison Control Center ((888) 426-4435).
Affiliate independence
Petcro participates in affiliate programmes including Rakuten and CJ Affiliate. When you buy through our links, we earn a small commission — at no cost to you.
We write about products we believe in. We do not accept payment for positive coverage, and we will flag affiliate links explicitly (either inline or via an (aff)marker). If a product is listed in “CRO recommends” on a chat answer, it's because it scored well against the question — not because a brand paid for placement.
Corrections
If you spot an error — in a guide, a calculator, or a CRO answer — email us at hello@petcro.com. We correct factual errors within 48 hours and date-stamp significant updates at the top of affected articles.
What we won't do
- Diagnose your pet's symptoms over chat
- Recommend specific medication dosages
- Tell you to skip a vet visit to save money
- Sell your data — ever (see our Privacy Policy)
- Write fake reviews or stage fake user testimonials
— The Petcro editorial team